Michael Messina’s posterous

 
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The Collective Focus Group

Just trying to archive all these really amazing resources out there. Using social media as a market research tool is something I think all social media geeks are familiar with.

It's that whole "listening" thing that is pretty much the first step of every simple social media strategy. It's what you do after you listen - that's the key.

And by listening, you learn something new about your audience everyday. You potentially save millions in market research that might not even be as good as reading your collective feeds.

And if you are really listening, you learn something new about yourself, everyday.

I absolutely love the social media community. I used to "like" them a lot. I think I have learned today that I really love them - they are my peeps!

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