Howdy, glad you could make it to my posterous page where I serve up my thoughts, links, and share stuff - most likely something to do with sustainability, urban planning, technology and changing the world.
I'm the online community manager & social media strategist for City Year. I'm also studying urban & environmental policy & planning at Tufts University. Yes, I'm a big fan of sustainable community development, civic engagement, and social technologies!
And by the way this web site is my own, and the opinions and views expressed here are by me and my friends and fueled by the lovely collection of interesting information on the internet. This web site in no way affiliated with City Year or AmeriCorps.
What a great visualization of the progression of media distribution, from traditional (1.0) to social (2.0) and a hybrid (1.5).
I really think this is a nice combination of clarity and creativity. And these images help to tell the story for you.
Kudos to designdamage (Eric Tsai) on flickr.
Social media is here to stay," says Lynn Franco, Director of The Conference Board Consumer Research Center. "Online social networks are more than just a fad among the younger generation. They've become an integral part of our personal and professional lives. They're an effective way to keep in touch with people, connect with friends and family, and network with colleagues. Social media will also transform marketing as we know it. They're powerful communication tools, and are becoming an essential part of successful marketing strategies.
According to this study, 43% of the online community uses social networks. My biased statement is that number sounds a little low, but according to PEW Internet & American Life Project (PEW), it could be a little high or we've seen a huge boom in folks trying out social networking since January 2009.
PEW reported that 35% of the online population used social networking sites in January 2009: http://www.pewinternet.org/Infographics/Generational-differences-in-online-activities.aspx
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We see that trust has a specific role in selection of brands. In fact, cost is only a marginally more important factor in determining product choices (53%) than trust in a brand (45%). Past personal experiences (94%) and peer recommendation (79%) are twice as powerful as advertising in determining trust in a brand.
by Richard Edelman: The New Stakeholder Society
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"The move to establish an easy to remember number (311) for non-emergency government services has lately gained attention around the globe."
The above image is an example of The Networked Approach which according to the post has a "probability of creating highly redundant activities and relationships." For it to work, there must be some sense of community with some common ethics and guidelines supported by a participatory membership.
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