Generations Online via Pew Internet & American Life Project
via pewinternet.org
Howdy, glad you could make it to my posterous page where I serve up my thoughts, links, and share stuff - most likely something to do with sustainability, urban planning, technology and changing the world.
I'm the online community manager & social media strategist for City Year. I'm also studying urban & environmental policy & planning at Tufts University. Yes, I'm a big fan of sustainable community development, civic engagement, and social technologies!
And by the way this web site is my own, and the opinions and views expressed here are by me and my friends and fueled by the lovely collection of interesting information on the internet. This web site in no way affiliated with City Year or AmeriCorps.
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What the F**K is Social Media: One Year Later
via slideshare.net
Marta Kagan is the s**t. Now how do we get stuffy business folk to get past the f**k in your presentation? Ah, those are probably the folks that won't pay attention anyway... never mind. This presentation needs to go beyond viral, which is... I don't know but you need to watch and share the f**king thing!
Disclaimer: Every once in a while I will recycle this, because it is that powerful and that necessary.
Posted by Michael Messina
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Experiences & Peers Squash Advertising in Determining Brand Trust
We see that trust has a specific role in selection of brands. In fact, cost is only a marginally more important factor in determining product choices (53%) than trust in a brand (45%). Past personal experiences (94%) and peer recommendation (79%) are twice as powerful as advertising in determining trust in a brand.
by Richard Edelman: The New Stakeholder Society
Posted by Michael Messina
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Groundswell
via forrester.com
Nearly 80% of Millennials under 28 years old regularly visit blogs, the most popular way to create and share content. These collections of personal thoughts, opinions, and interests - or even artwork, photoes, stories, or videos - represent unfiltered self-expression.
40% of teens and young adults have their own blogs and about 64% of Millennials engaged in some form of content creation in 2007, compared with 57% in 2006 - that's 12 million 12-17 year olds - a trend that looks to grow further.
- Don Tapscott, Grown Up Digital (2009) via Amanda Lenhart et al. "Teens and Social Media" PEW Internet and American Life Project
Posted by Michael Messina
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Bloggers
via pewinternet.org
"Eight percent of internet users, or about 12 million American adults, keep a blog. Thirty-nine percent of internet users, or about 57 million American adults, read blogs – a significant increase since the fall of 2005."
Posted by Michael Messina
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